
Results-driven Operations Executive with 15+ years in hospitality, leisure & family entertainment, driving growth, profitability, operational excellence & high-performing teams.
15+ years of leadership experience in hospitality & family entertainment.
Managed operations across 7 branches & 4 entertainment brands.
Led teams exceeding 150+ employees across multiple departments.
Supported multiple facility launches, business expansions, & operational setup projects.
Extensive experience in customer experience, safety compliance, & operational excellence.
Nov 2025 - Present
Beyond Holding Company
Drive operational performance & strategic execution across multiple business units, ensuring alignment with corporate objectives.
Lead & mentor branch managers & leadership teams to achieve financial, operational, & customer service targets.
Oversee revenue optimization, cost control initiatives, & profitability improvement across all locations.
Develop, implement, & standardize operating procedures, service standards, & training programs to enhance efficiency & consistency.
Spearhead recruitment, onboarding, talent development, succession planning, & employee engagement initiatives.
Ensure compliance with company policies, safety regulations, & quality assurance standards.
Support business expansion through new branch openings, operational setup, & concept development projects.
Analyze operational performance metrics & provide strategic recommendations to senior management.
Champion a culture of continuous improvement, accountability, & exceptional guest experience across all branches.
Lead training & development initiatives to strengthen leadership capabilities, operational knowledge, & service excellence throughout the organization.
Aug 2023 – Nov 2025
miniBOUNCE
Partnered with executive leadership to develop & execute strategic initiatives, business growth plans, & operational improvements.
Managed budgeting, forecasting, financial planning, & cost-control measures to maximize profitability & operational efficiency.
Led cross-functional teams across Operations, HR, Finance, Sales, Marketing, & Customer Service to achieve organizational goals.
Developed & implemented marketing, promotional, & customer retention strategies to increase revenue, brand awareness, & guest loyalty.
Established & optimized SOPs, policies, & performance standards to improve service quality & operational consistency.
Spearheaded recruitment, talent development, employee engagement, & leadership succession initiatives.
Monitored KPIs & business performance metrics, implementing corrective actions & continuous improvement strategies where required.
Championed a customer-centric culture, ensuring exceptional guest experiences & high service standards across all touchpoints.
Served as Deputy General Manager, assuming full leadership responsibility & decision-making authority in the absence of the General Manager.
Oct 2018 - Jan 2020
Trampo Extreme
Directed company-wide operations, ensuring the achievement of financial, operational, & customer experience objectives.
Managed multi-site facilities ranging from 450 sqm to 3,500 sqm, driving consistency, efficiency, & service excellence.
Led business planning, budgeting, financial performance monitoring, & cost optimization initiatives.
Collaborated with executive leadership & stakeholders to develop & execute strategic growth, expansion, & investment plans.
Oversaw cross-functional departments including Operations, Finance, Human Resources, Information Technology, Marketing, & Sales.
Developed & implemented annual business plans, commercial strategies, & marketing initiatives to support revenue growth & market expansion.
Established operational policies, performance standards, & governance frameworks to strengthen organizational effectiveness.
Led talent development, leadership succession planning, & company-wide training initiatives to build high-performing teams.
Represented the organization at major international industry exhibitions & conferences, including IAAPA & DEAL, identifying emerging trends, strategic partnerships, & new business opportunities.
Prepared executive reports & performance analyses, providing senior leadership with actionable insights to support strategic decision-making.
Oct 2017 - Jan 2020
Trampo Extreme
Directed day-to-day operations across four locations, ensuring operational efficiency, consistency, & compliance with company standards.
Oversaw facility maintenance, health & safety, security, & asset management to ensure a safe & fully operational environment.
Developed & managed annual operating budgets, monitored financial performance, & implemented cost-control initiatives to maximize profitability.
Led business development initiatives, identifying new revenue opportunities & enhancing overall commercial performance.
Established & monitored key performance indicators (KPIs), driving continuous improvement & operational excellence across all departments.
Managed, coached, & developed departmental leaders & frontline teams to strengthen performance, accountability, & employee engagement.
Ensured exceptional guest experiences through the implementation of service standards, quality assurance measures, & customer satisfaction initiatives.
Collaborated with senior leadership on strategic planning, operational improvements, & long-term business growth initiatives.
Conducted regular operational reviews & performance analyses, implementing corrective actions to improve productivity & efficiency.
Fostered a culture of safety, teamwork, & continuous improvement across all locations.
Jul 2016 – Oct 2017
Trampo Extreme
Directed daily operations of the facility, ensuring smooth execution of activities, exceptional customer service, & operational excellence.
Managed staffing, scheduling, performance management, & team development to maintain a motivated & high-performing workforce.
Oversaw facility maintenance, equipment functionality, & preventive maintenance programs to ensure a safe & fully operational environment.
Administered operational budgets, controlled expenses, & monitored financial performance to support profitability objectives.
Ensured full compliance with health, safety, security, & company policies, maintaining the highest standards of risk management.
Led employee training, coaching, & development initiatives to enhance service quality & operational effectiveness.
Monitored operational performance & implemented process improvements to increase efficiency & customer satisfaction.
Managed inventory, procurement requirements, & vendor coordination to support uninterrupted business operations.
Handled customer concerns & service recovery situations, ensuring positive guest experiences & reputation.
Fostered a culture of teamwork, accountability, & continuous improvement across all departments.
May 2015 – May 2016
Minopolis – Al Khaleejiyah
Assisted in directing daily operations, ensuring exceptional guest experiences & the consistent delivery of company standards.
Managed operational performance across multiple activity stations, maintaining service quality, functionality, & safety.
Developed & implemented operational procedures, SOPs, & emergency response plans to enhance efficiency & risk management.
Controlled budgets, inventory levels, procurement activities, & resource allocation to support operational & financial objectives.
Coordinated workforce planning, scheduling, & staffing requirements to ensure optimal operational coverage.
Monitored compliance with health, safety, security, & operational standards, maintaining a safe environment for guests & employees.
Led operational audits & performance reviews, implementing corrective actions & continuous improvement initiatives.
Collaborated with senior management on business development initiatives, new attractions, & operational enhancement projects.
Supported employee training, coaching, & performance development programs to strengthen team capabilities & service delivery.
Prepared operational reports & performance analyses to support informed decision-making & business growth.
Dec 2012 – May 2015
M.H. Alshaya - KidZania
Directed day-to-day operational activities, ensuring smooth facility operations & high standards of guest satisfaction.
Led & developed the Visitor Services team, fostering a customer-focused culture & delivering exceptional service standard.
Managed customer relations, complaint resolution, & service recovery initiatives, ensuring positive guest experiences & brand loyalty.
Supported operational planning, workforce coordination, & performance management to achieve operational objectives.
Oversaw cash handling procedures, end-of-day reconciliations, & compliance with company financial controls.
Monitored service quality & operational performance, implementing continuous improvement initiatives where required.
Assisted in recruitment, onboarding, training, & development of frontline team members & supervisors.
Coordinated with cross-functional departments to ensure seamless execution of daily operations & special events.
Ensured compliance with company policies, safety standards, & operational procedures.
Analyzed guest feedback & operational data to identify opportunities for service enhancement & operational efficiency.
Mar 2010 – Mar 2012
Four Seasons Hotels & Resorts
Managed reservations & guest inquiries, ensuring efficient booking processes & exceptional customer service.
Built & maintained strong relationships with guests, delivering personalized experiences that enhanced customer satisfaction & loyalty.
Supported sales & revenue-generation initiatives through effective upselling, cross-selling, & promotion of hotel services & facilities.
Coordinated front desk, concierge, & guest relations activities, ensuring seamless service delivery throughout the guest journey.
Handled VIP guests, special requests, & service recovery situations with professionalism & discretion.
Maintained accurate reservation records, reports, & operational documentation in accordance with company standards.
Collaborated with multiple departments to ensure efficient communication & a consistently high-quality guest experience.
Assisted in preparing operational & performance reports to support management decision-making.
Ensured compliance with Four Seasons brand standards & luxury hospitality service expectations.
Contributed to the achievement of guest satisfaction, service quality, & revenue objectives within a highly competitive hospitality environment.

Minopolis - KSA, Riyadh

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